Peoples FORD
Campaign illustration
I was tasked by Peoples FORD to use illustration to achieve their goal of softening their corporate image and communicate trust; dispelling the negative stigmas that can at times be associated with car salespeople and the dealership experience.
I worked with Peoples FORD to develop an illustrative style that would make their brand appear more approachable, and which related more closely to their key customer groups.
The brief
The client asked me to use illustration to dispel the negative perceptions of car salespeople and dealerships, to soften the look and feel of the brand to be
more clearly family friendly, while effectively promoting their vehicles, the benefits of these, and the benefits of using Peoples FORD.
As part of the outputs of this campaign, along with the range of illustrations showing customers delighted with the service and the vehicles at People's FORD, I produced a set of Gif animations for the client to use; both on their website as page banners, and formatted as appropriate for use across their
social media channels.
